Also, called mobile apps, this is a term used to describe internet applications that run on smartphones and other mobile devices. Consumers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That's why mobile apps are so important in today’s market. Mobile apps allow customers to have all your information at their fingertips. The fact is that no matter what your business is, a mobile app can help you get and retain customers. We all know that the first place customers go to search for a product or service is online. If your business is available online, and plus you have an app that users can download to their devices, your business will make a really good impression.