Search Engine Marketing (Pay Per Click) is the process of purchasing ads on search engines known as “paid search”. The most common search engine used is Google AdWords. Purchasing ads on search engines is a quick way for you to be found for what you do and where you want to do it. You choose the community and we choose the most important key words to help your business come up in a search. Then we create and market custom built ads in the search engines for you. After all if you have a pay per click program, other than management fees, you only pay if you get clicked on. If someone is searching for what you do then that person is considered a valuable potential client. How much would you pay for a lead? The purpose of a pay per click program is to gain website traffic by having a trained expert handle your paid advertising campaigns. You wouldn’t hire a plumber to fix your teeth so why would you hire your groundskeeper to manage your ad campaigns. Having a professional will save you money. We take the time to be sure we have a solid understanding of your business, your customers, and your competition. After all if you were a hair stylist in Maine it wouldn’t be beneficial to come up in Boston.
Pay Per Click advertising is called Directive Advertising. Like the days when it was important to be in the yellow pages, people went to the phone book because they had a need. Same with coming up in a search engine, people are searching because they have a need. If you aren't coming up on the first page of a search someone else is getting that business.