MAINE
FLORIDA
Find New Customers with Direct Mail
Direct mail is still an effective marketing solution to reach passively engaged consumers who may have an interest in your product or service. Direct mail takes many forms, including postcards, letters, and brochures. You have control over when you want to increase business. This is one of the most efficient ways to reach your target audience. For your campaign to be a success, we follow this formula.
F requency
Increasing your direct mail frequency means that the customer sees your mail piece, your offer, and your brand in their mailbox again and again and again. Direct mail frequency keeps you top of mind. You can't engage in a marketing activity once and then expect your organization to be done. To be successful, marketing must be an ongoing process. 73% of customers prefer direct mail over other marketing channels.
L ist
It’s important to make sure your list is up to date. You will want to define who your customer is. We have the ability to target by age, occupation, home value, income, and many more. The more defined the list the better chance of success.
O ffer
Consumers love a reason to act now! A solid offer with the correct value will motivate the consumer to act now. Putting a time limit on the request will also force consumers to respond when looking for more business.
P resentation
When designing your card or another mailing piece, it needs to catch the consumer’s attention with a headline, photos, and offer. You have very little time to make an impression.
In conclusion, for your campaign to not be a F.L.O.P., we use these four principles to give your campaign the best chance of success.
Maine Street Marketing Direct Mail Program is a Complete Service Program from Design, Targeting, and Execution.
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MAINE
FLORIDA
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