Brand Your Business
Why is branding your business important?
Consumers are exposed to so many new brands every day. Therefore, your business has much competition. When you brand your business the right way, you control how people recognize who you are. Branding builds trust by showing potential customers that you are established and credible and tells them what they can expect from your business. When a customer recognizes your business, they tend to become a repeat customer.
Small business owners tend to think they cannot afford to brand. But you need to build your brand to gain recognition and customers. How many small businesses have you discovered by accident and thought, “wow, I didn’t even know they were in my town.” Or someone tells you a company closed when you didn’t even know they were in business. This happens when someone opens a small business without setting a budget for a logo, website, direct mail, social media marketing, or advertising. A company may advertise but hasn’t branded the business. Therefore, they never become recognizable and don’t stand out. Branding and advertising work together to create your identity.
This is How Maine Street Marketing Can Help You Brand Your Business
Maine Street Marketing can help you create your brand and advertise your business. We work with you to:
- Help identify your ideal customer.
- Identify who you are as a company.
- What makes your company better than the competition.
- Identify any trends in your industry.
- Establish logo, cards, website, letterhead, content, and other materials.
Branding isn’t just designing logos and print materials and creating an online image. It is also the reputation you gain from the customer service you provide. We can help you build that reputation and maintain control of what your customers have to say about your business. We want to help you keep your customers coming back.
Logo Design Package
Our logo design branding package includes everything you need to start creating a memorable impression. It includes a logo design to establish a lasting brand to attract clients and distinguish you from competitors.
Logo Design
After meeting with you to identify your ideal customer, who you are as a company, what makes your company better than the competition, and trends in your industry.
- You will receive 3 different logo designs.
- Choose one or combination of them that best fits.
- A final logo design will be created.
Fonts and Colors
- A breakdown of font files and color files will be provided once the final design is complete.
Print & Web Files
- You will receive vector and web files.
- These files can be used for high-quality print and digital branding.
Please call 207-229-8159 or 207-807-1485 or fill out the form below for pricing and more information.
Examples of some of our work
Print Design Options
If you are rebranding your company or starting a new company, typical items used with your brand are stationery, letterhead, envelopes, business cards, and appointment cards.
Custom promotional items help boost your brand recognition. Get your company logo in the marketplace with promotional items you can hand out for free, like pens, koozies, mugs, tote bags.
Marketing materials for tradeshows include posters, flyers, banners, programs, and brochures.
Print Materials
- Letterhead
- Envelopes
- Business Cards
- Appointment Cards
- Rack Cards
- Brochures
- Post Cards
Promotional Items
- Items for Tradeshows
- Banners
- Promotional Tents
- Sign Designs
- Window Decals
Please call 207-229-8159 or 207-807-1485 or fill out the form below for pricing and more information.
Examples of some of our work.
Freqently Asked Questions About Branding a Business
How much does branding or a new logo cost?
Pricing depends on what you need — a logo alone versus a full brand identity with print and promotional materials, and how much design work and revision that involves. Instead of a flat rate, we put together a quote after a quick conversation about your business. Call (207) 229-8159 or (207) 807-1485 to get that started.
What's included in the Logo Design Package?
You get three initial logo concepts to choose from and refine, along with font and color specifications for your brand. Once finalized, we deliver the files in both vector and web formats, so you're covered whether you're printing signage or posting to social media.
How many logo concepts and revisions do I get?
The package starts with three initial design concepts. From there, we work with you to refine your favorite direction until it fits — exact revision rounds can vary by project, so we're happy to walk through what that looks like for your situation before you commit to anything.
Do I own the final logo and brand files, or are they tied to Maine Street Marketing?
We don't lock clients into long-term contracts, so you're never stuck with us. We're happy to walk through exactly what you own and what's included — logo files, brand specs, and so on — before you sign anything.
How long does the branding process take?
Timelines vary with scope — a logo alone moves faster than a full identity with print and promotional materials. The biggest factor is usually how quickly we can align on direction, since good branding depends on understanding your customers and market, not just picking colors. We'll map out a realistic timeline during your consultation.
I already have a logo — do I still need branding services?
Possibly, if your logo isn't backed by a consistent visual identity. Branding goes beyond the logo itself — it includes the colors, fonts, and materials that make your business recognizable everywhere it shows up, from business cards to signage. If your current logo works but the rest is inconsistent, we can build the identity around it rather than starting over.
What's the difference between a logo and a full brand identity?
A logo is one piece of your visual identity. Full branding is everything that surrounds it — the colors and fonts you use consistently, plus the print and promotional materials that carry your look across every touchpoint, from letterhead to signage to trade show displays. A strong brand identity is what makes a business look established and credible, not just recognizable.
What print and promotional materials can you design to match my new brand?
On the print side: letterhead, envelopes, business cards, appointment cards, rack cards, brochures, and postcards. On the promotional side: banners, signs, window decals, promotional items, and trade show materials. Everything is designed to stay consistent with your logo, colors, and fonts.
Can you help rebrand an existing business, not just launch a new one?
Yes. Rebranding starts with the same groundwork as a new brand — understanding your ideal customers, your competitive advantages, and your industry — but also accounts for what customers already associate with your business, so the transition builds on your reputation instead of confusing it.
How does branding work together with my website and other marketing?
Your brand identity is the foundation everything else builds on — your website, listings, and promotional materials all pull from the same colors, fonts, and logo so your business looks consistent wherever a customer finds you. We review your branding alongside your website and marketing, rather than treating it as a standalone project.
What information or materials do I need to provide before we start?
It helps to come in with a sense of your ideal customers, what sets you apart from competitors, and any existing materials (an old logo, business cards, a website) even if they're outdated. If you're starting completely from scratch, that's fine too — the discovery process is built to establish all of that together.
Is professional branding worth it for a small business, or can I use a template or logo generator instead?
Templates and logo generators can get you something quick, but they're not built around your specific customers, competitors, or industry the way a custom identity is. Professional branding makes a small business look established and credible next to bigger competitors—which is often exactly the gap a template can't close.