What Is SEO?
Search Engine Optimization is the tasks performed to help get traffic from free, organic, editorial, or natural search results in search engines. It is like having a motor on your website. Without it, you have a boat in the water without an engine. Optimizing is having an expert perform the proper actions to ensure your site is functional and as practical as possible. Good on- and off-site strategies must be aligned to deliver the right targeted traffic to your site.
Why Is SEO Important?
Optimization aims to increase your opportunities to be chosen by search engines and help your business appear higher and more often in the organic and map section of search engines like Google, Yahoo, and BING. Appearing more often and closer to the top of the search engines increases your chances of being chosen by a consumer making a buying decision.
Search engine optimization requires patience as it takes time to become recognizable by search engines, especially in competitive markets.
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